Creativity is not one linear process, but a long chain of experiments, which are ultimately dotted with failure.
Failure is scary for everyone, particularly for those who are about to embark on a creative venture. Because there is nothing objective about interpreting a brand and transforming it into a design, failure is always lingering, waiting for an opportunity to make designers feel that they have pursued the wrong path.
Fear and creativity sound like strange bedfellows, but the fear of creation is natural. It even makes a lot of sense. Here is why:
What If It Is Wrong?
Getting it wrong is a major fear that plagues more than designers. No one likes being wrong, and no one likes being told they are wrong. Yet, without a formula for success, there is no way to be sure that you are right.
What If It is Bad?
Getting it wrong is one thing, but hearing someone say that something you have done is poor quality is harder. Quality can be measured, but it is still dependant on personal taste and experiences. Even though we know that, designers still wonder if their bad work is reflection of themselves as people.
What If I Succeed?
Failure might seem like the worst possible scenario, but success is also something people fear. Because creativity is subjective, there is no formula for creating something clients love. When, by some miracle, a designer captures precisely what the client wants, they then fear that they might not be able to do it again.
Fear is infused within the entire process of creative design, and it is what helps Lemon Tree Marketing make great art. Yet, that does not mean that fear needs to drive the project. Instead, fear should be reclassified to be not a question of your worth, and instead as an enduring impetus to constantly do better.
